The Scumfrog presents: Glam Scum Radio – International
In 2008, superstar DJ and producer Jesse Houk aka The Scumfrog launched his radio project Glam Scum on Sirius. After instant acclaim and with a fast growing buzz from dedicated listeners, the wildly popular show is now available for licensing worldwide.
*** MAIN OUTLINE ***
Similar to shows like “The Essential Selection” with BBC jock Pete Tong, “Release Yourself” with Roger Sanchez, or “Ferry’s Countdown” with Ferry Corsten, Glam Scum is based on its host’s personal selection of upfront club sounds. The show’s main draw is Jesse’s finely tuned sense for the sounds that move a dance floor, and past show’s playlists prove that when it comes to predicting, discovering and premiering future anthems, the frog never misses a beat. However, what truly sets the show apart from other ‘club radio’ is Jesse’s long background as a radio-host, his approach to a truly international market, and his unique ability to alluringly characterize the global club industry through his presentation. From his studio on Sandia Mountain, New Mexico, he lends his insight, wit and personality to expose the face of the international Electronic Music scene: a movement that — while sometimes unfairly getting pigeonholed as faceless and obscure – still creates trends in all genres of music.
*** THE SCUMFROG ***
No radio-host is more international than The Scumfrog. He moved to New York City from his native Amsterdam in 1997, and is mostly known for his club performances around the world, and his award winning studio work with international artists such as David Bowie, Missy Eliott, Cyndi Lauper, New Order, Britney Spears, Kylie Minogue, Amiel and Hikaru Utada. His own single Music Revolution was used in the TV ad for the Chevrolet HHR through 2005/2006. However, his resume prior to adopting his alter ago “The Scumfrog” is all about radio. At 19 (while still simply Jesse, and still in school) he started developing his on-air personality at local stations in Amsterdam. He quickly worked his way up to the national stage, eventually branching out into jobs as music director and program director.
Even though Scumfrog-produced music has been a regular part of rhythmic radio programming since 2001, Jesse himself had been absent as a host on the airwaves since he left Amsterdam, until Glam Scum marked his return to radio-hosting, and his debut as American radio personality.
Since Glam Scum’s inception on Sirius in January of 2008 it earned critical acclaim from media heavyweights in the Dance Music community, and caught on fast with the broad Satellite radio audience, attracting not only Dance Music fans, but also a large new audience that otherwise wouldn’t tune in to voiceless ‘techno radio’.
*** DEMOGRAPHIC ***
“The great thing about being on Sirius Satellite radio is receiving feedback from rock, hip-hop, and sports fans that tune to the dance station especially for Glam Scum and really being able to broaden my audience that way” says Jesse, who’s main goal with Glam Scum is to expand his exposure beyond his established fan-base of clubbers and DJs.
Indeed, the demographic of Glam Scum has proven to be much broader than the show’s initial target audience of industry professionals and bedroom club-DJs. Every episode spawned valuable feedback via email, MySpace and Facebook, with an exceptionally high percentage of 30+ men and women who did not yet know The Scumfrog, no longer go to clubs, but love Glam Scum as a one stop shop to stay in the loop with what’s happening after midnight in cities across the world.
*** FORMAT ***
Jesse’s experience as a program director enabled him to make Glam Scum truly radio-friendly, regardless of its largely unknown and at times obscure musical content. All songs on the show are edited from their original club length (7-10 minutes) down to their essence (5 minute maximum) to avoid redundant minutes of empty beats. With 12 to 13 songs in each one-hour show, the format perfectly balances the various sub-genres, alternating vocal songs with instrumental ones, and future mainstream dance music with ultra-hip underground. The show’s imaging and The Scumfrog’s presentation fits the style of hit-radio; fast paced, informative and to the point, yet leaving room to add his own playful and witty personality to the mix. This formula has proven to make Glam Scum extremely popular on Satellite radio, with the vast majority of listeners (both first-time and returning) keeping their station on Glam Scum until the very end of each show.
*** THE FANS ***
A selection of feedback from listeners:
“Just wanted to let you know that your show on Sirius is sick!!! I heard it on a friends radio Saturday and went out and bought Sirius just for your show. All the other shows don’t even compare … Thanks hope to see you live in NY at some point.” — Brian DeCarlo, New York City
“Wow, what a show you have. I feel so pumped up after listening to the music you play and the enthusiasm that you bring to the mic. Your show rocks….. I have visited your website. I am very excited to purchase the music I have enjoyed on your show! Keep it up!” — Pete Friedenberg, Charlottesville, VA
“Hey man, I love the playlist access that is a great call. Keep on rockin” – Darrin Wahlberg
“I am a Law Enforcement Officer in Vero Beach. Florida. The stations around here are not that great so I recently purchased a SIRIUS radio receiver for my patrol car. Glam Scum is great music to listen to and helps pass the 12 hours shifts. Keep up the great work and I’ll keep listening” — Sheriff Deputy J. Carter, Florida
“Hey Jesse, fucking love your show! Been listening to my Sirius for about 3 years now and was getting a little bored with area 33 until now. Your show is great!” — Andrew Cheldelin, Las Vegas
“I listen to your show every Wednesday night on Area33. It’s great! I love it! Especially all of the European remixes. Thanks!” — Aneta Narewski
“It was great! I really like the different tracks you have on the show……your show has much more personality than others and some podcasts that I’ve heard” — Jim Busenbark
“I just found your show on Sirius and its now become my favourite….great job man, great incredible picks for the show….I never knew this style of music until I found The Scumfrog. Come back to Toronto soon” – Mark Proulx, Toronto
“I recently was listening to your broadcast – I would like to let you know that I thought it was the best broadcast I have ever heard on Area 33. You played all the right tracks in making my long drive enjoyable…Looking forward to your next broadcast!! All the best” — Ryan Woods, Alberta
“I’m a trucker from S.Carolina. Love your show on Sirius. I broadcast a webcam from the caband viewers often ask about my background music…I direct them to your website. The show rocked tonight! Hope to grab a live show soon” – Marshall Trucker, S.Carolina
“Heya Scum, I’ve long been a fan, ever since I heard your song ‘Secret’ played nearly to death on Sirius but I never tired of the track. Super cool to hear you’re on Area33…I like your presentation, very cool show, keep it up brudda…you’re helping me get through building my naughty websites” — Wordman, Central Coast, California